Home Services
Stop Waiting for Calls. Start Maximizing Your Technician’s Time.
Are you tired of relying on low-quality third-party lead generators, unpredictable word-of-mouth, and expensive print directories? The digital landscape has changed, and if your service business isn’t visible to the homeowners who are actively searching for “emergency plumber” or “roof repair” right now, you’re losing potential high-value jobs.
J2 Marketing is not a general marketing firm; we are a specialized, full-service digital agency engineered exclusively to grow high-quality home services companies (HVAC, Plumbing, Electrical, Roofing, etc.). We focus on attracting the right customers—those needing immediate service, specialized installations, and long-term maintenance contracts—to ensure your crews are booked and your business is sustainable. We deliver trackable campaigns that provide consistent, undeniable ROI.
How J2 Marketing Drives Job Acquisition & Retention
Strategic Paid Search Management
We position your business at the top of Google when high-intent customers search for “emergency AC repair” or “electrician near me.” Our PPC campaigns target keywords that convert directly into phone calls.
Precision Social Media Campaigns
We create scroll-stopping ad campaigns on Facebook and Instagram that target homeowners in specific geographic zones, income levels, and property types actively seeking home repair solutions (e.g., promoting insulation to older homes).
Advanced Lead Nurturing Technology
97% of website visitors leave without scheduling service. Our retargeting campaigns follow those interested prospects, keeping your company top-of-mind across the internet until they schedule the estimate.
Conversion-Optimized Landing Pages
Custom landing pages designed for one purpose: getting customers to call or submit a service request. Higher conversion rates mean a lower cost-per-acquisition (CPA).
Customer Retention Email & SMS
Automated campaigns that remind customers about routine maintenance (e.g., HVAC tune-ups, pest control), announce seasonal specials, and confirm appointments.
Real-Time Analytics
24/7 access to dashboards showing campaign performance, lead sources, cost per call, and ROI. No smoke and mirrors—just clear data on job acquisition.
Real Scenarios: How Our Strategies Work
The Emergency Gap Filler Problem
Your HVAC technician has a 2-hour window open this afternoon due to a parts delay. We send a targeted SMS to customers within a 5-mile radius who received an estimate for a minor repair 3 days ago, offering immediate service if they book now. The slot is filled within 30 minutes.
The New Service Area Launch
You are expanding your plumbing service to a growing suburb. We launch a hyper-local Google Ads campaign targeting “water heater installation [suburb name]” searches with a new customer discount. Simultaneously, Facebook ads target new homeowners in that area. Within 30 days, your plumber’s schedule is 60% booked with new appointments.
The High-Value Focus (e.g., Roofing)
You want to attract more full roof replacement jobs, not just patch-up repairs. We create a campaign targeting affluent zip codes with before/after project photos on Facebook, backed by Google search ads for “metal roofing installation” terms. Landing pages feature financing options and a virtual estimate tool. Result: Higher-value contracts that increase average job revenue.
The Reactivation Campaign (e.g., Pest Control)
You have 500 customers whose annual pest control contract expired over a year ago. We build an email sequence offering a “we miss you” deep-clean discount, followed by SMS reminders. 15% reactivate and schedule service—that’s 75 jobs you thought were lost forever.